Client Success Story: Barb Allen Realtor
Custom branding, logo design, and Squarespace website for Reno, NV Realtor Barb Allen (with buyers and sellers pages, a neighborhood blog, and copywriting)
Case study: Barb Allen, Reno Realtor
Barb is a Solid Source realtor in Reno, Nevada. She’s a lifelong Reno resident who has worked for more than 20 years in property management and real estate.
She knows the area well and understands the needs of her clients—especially those making the leap from renter to homeowner.
Barb is committed to helping buyers and sellers make smart choices that protect them from the ups and downs of an unpredictable market. Her professional yet friendly approach makes her fun to spend time with and an effective negotiator.
Visit her website and say hello: barballenrealtor.com
Goals for Barb’s project
Barb has been a licensed realtor in Nevada for over five years, but didn’t have cohesive branding assets for effective marketing. She had been using casual social media posts, canvassing neighborhoods, and sending mailers with minimal returns.
She was ready for:
- Strong personal branding to coordinate with her brokerage’s existing logo
- A beautiful website built to consolidate her knowledge and experience
- A blog to share her insights and bolster her business in a Google search
- A way to attract clients who are a good fit for her expertise and professional style
The before
Before we worked together, Barb relied on Realtor.com and the agent directory provided through her broker’s website.
“I was stagnating. I needed a platform that had a longer reach and design help that went beyond the stock forms off the internet. I was intimidated by how time-consuming marketing was on top of my job as a realtor. Angie took over a large section of my business, self-promotion, and made it beautiful and easy for me to manage.” ❤️ — Barb Allen