
Alice Lavergne Realtor: Real Estate Website
Squarespace web design case study for a Northern Nevada rural real estate specialist
Project overview
Alice Lavergne is a dedicated real estate agent specializing in rural properties in the stunning landscapes of Northern Nevada. Her story is a testament to the transformative power of a well-built website in the crazy competitive world of Reno-area real estate.
Like many real estate professionals, Alice knew the importance of a strong online presence—but until recently, she didn’t have a personal website. Instead, she relied on her broker’s website, along with Realtor.com and Redfin, to reach potential clients.

The challenge: build an online home (and stop sending leads away)
One of Alice’s key challenges was that potential clients were being redirected to third-party websites, which can come with steep referral fees if clients pursue their home searches there. This not only affected her bottom line, but also limited her ability to showcase her unique expertise in rural real estate in Northern Nevada.
Alice knew that to truly stand out and succeed in her niche, she needed an online home to call her own—so she turned to Angie Allen Web Design for help.
The goal: a site that captures Northern Nevada—and Alice’s brand
The goal was clear: create a website that would capture the essence of Northern Nevada while also reflecting Alice’s professional identity and the exceptional service she provides to her clients. Alice had a vision, and it was my pleasure to help bring that vision to life.
Here’s a glimpse of what we achieved together:
- Captivating visuals: The heart of Alice’s website is a stunning showcase of Northern Nevada’s picturesque landscapes—highlighting the region’s beauty and drawing buyers and sellers into Alice’s world.
- User-friendly design: A seamless, intuitive experience where visitors can easily navigate, sign up for automated MLS updates, request personalized home valuations, and understand Alice’s services and unique skills.
- Personal branding: A website that clearly positions Alice as the go-to expert for rural Northern Nevada real estate.
- Client testimonials: Positive feedback from satisfied clients adds credibility and trust, reassuring potential clients they’re in capable hands.
“The website creation process was an enjoyable endeavor, and credit goes to the exceptional skills of Angie Allen, who masterfully executed the task. I am particularly fond of how my new website showcases the essence of Northern Nevada and demonstrates my ability to assist individuals in finding their dream homes.” — Alice Lavergne
What was included in the finished website
The completed website consisted of five main elements:
- Core pages: Home, About, Contact, Privacy Policy
- Sales pages: Buyers Page and Sellers Page
- A blog: Insights about the rural Nevada real estate market, area hotspots, and home maintenance tips
- Real estate resources: Mortgage Calculator, Home Valuation Form, MLS Update Form
- Mobile-friendly contact buttons for text and phone
Results
The results speak for themselves: Alice’s new real estate website not only delights existing clients, but also captivates potential clients who visit it. With her personalized online presence, she’s now positioned for success in the competitive Northern Nevada real estate market.
“Angie Allen’s expertise is truly remarkable, and I wholeheartedly recommend her services to anyone seeking a top-notch website.” — Alice Lavergne
Visit the website + work with Angie Allen Web Design
- Visit Alice’s Website
- If, like Alice, you’re a realtor working solely using social media and your broker’s umbrella website, I can help you build an online home.
- Learn more about my Web Design Services or book a call.
- Schedule a Discovery Call
I plan and build websites for real estate agents, interior designers, and home industry professionals.
