Barb Allen: Real Estate Website for Reno Area Realtor
A Squarespace web design project focused on cohesive branding, client connection, and a mobile-first experience.
Project overview
Barb has been a licensed realtor in Nevada for over five years but didn’t have cohesive branding assets for effective marketing. She had been using casual social media posts, canvassing neighborhoods, and sending mailers with minimal returns.
She was ready for a website and brand direction that would feel consistent, professional, and welcoming—so potential buyers and sellers would feel comfortable starting a conversation.
What Barb needed
Barb wanted a clear, coordinated online presence that could support her day-to-day marketing and grow over time. Specifically, she was ready for:
- Strong personal branding to coordinate with her brokerage’s existing logo
- A beautiful website built to consolidate her knowledge and experience
- A blog to share her insights and bolster her business in a Google search
- A way to attract clients who are a good fit for her expertise and professional style
Primary goal: make it easy to reach her
The goal of Barb’s site is to help potential home buyers and sellers feel comfortable starting a conversation with Barb.
To support that, I:
- Prominently displayed her phone and email throughout the site
- Added a scheduling option for readers who prefer to make a formal appointment
- Included a detailed contact form for those who like to communicate online
What we built (six main elements)
The completed website consisted of six main elements:
- Core pages: Home, About, Contact, Privacy Policy
- Sales pages: A Buyers Page and Sellers Page
- Blog: Insights about the Reno real estate market, area hotspots, and home maintenance tips
- Neighborhoods: A secondary blog to highlight different Northern Nevada neighborhoods
- Scheduling page: Calendly scheduler to book a phone consultation
- Lead magnet download page
Mobile-first user experience
Many of Barb’s website visitors are on the go—often parked in front of their dream home when they need to reach her. A smooth user experience on mobile phones was a priority in the design process.
Early results after launch
After launching her website and creating brand continuity across her social media accounts, Barb felt rejuvenated about her career and received positive feedback from clients and peers.
It’s only been one month since her launch, and in that time, she’s already been contacted about collaborative blogging.
Want the full design story?
There is more to Barb’s design story.
Read the full case study detailing Barb’s entire process, including Logo Design, Lead Capture, Copywriting, and Squarespace Email Campaigns.
If, like Barb, you’re a realtor working solely using social media and your broker’s umbrella website, I can help you build an online home. Learn more about my Web Design Services or book a call.
About Angie Allen
I plan and build websites for real estate agents, interior designers, and home industry professionals.